About Website Conversion Rate

What is Website Conversion Rate?

Website Conversion Rate is a key performance indicator (KPI) in digital marketing that measures the percentage of website visitors who complete a desired action. This action could be making a purchase, signing up for a newsletter, filling out a form, or any other goal defined by the website owner. It's a crucial metric for assessing the effectiveness of a website in achieving its business objectives.

Formula for Website Conversion Rate

The formula to calculate the Website Conversion Rate is:

\[\text{Conversion Rate} = \frac{\text{Number of Conversions}}{\text{Total Number of Visitors}} \times 100\%\]

Where:

• \(\text{Number of Conversions}\) is the total number of desired actions completed
• \(\text{Total Number of Visitors}\) is the total number of website visitors

Calculation Steps

1. Determine the total number of website visitors for a specific period.
2. Count the number of conversions (desired actions completed) during the same period.
3. Divide the number of conversions by the total number of visitors.
4. Multiply the result by 100 to get the percentage.

Example

Let's calculate the Website Conversion Rate for a website that had 10,000 visitors and 300 conversions in a month:

1. Given: \(\text{Total Visitors} = 10,000\), \(\text{Conversions} = 300\)
2. Apply the formula: \(\text{Conversion Rate} = \frac{300}{10,000} \times 100\\%\)
3. Calculate: \(\text{Conversion Rate} = 0.03 \times 100\\% = 3\\%\)

Visual representation:

Therefore, the Website Conversion Rate is 3%, meaning 3% of website visitors completed the desired action.